What drives us? What do we care about? What makes us who we are?

Here's a clue. You actually don't have to spend hundreds of dollars to have sunglasses that look great and protect your eyes. You can spend less and give up nothing. We know that and think you should know it too. We manufacture all our products with this specific truth in mind, and price them fairly. What you want plus what you need minus the 700% "look what I'm wearing" markup.

We sell in malls, airports, and travel plazas and back what we sell with a trained and knowledgeable sales force you might not be used to. They know how polarized lenses work and why they help your vision. They know why saddle stitching makes a better carryall bag.

They know, and they want you to know, because they want every purchase you make to be an informed one. We're not in it for the applause, but we certainly are proud of what our employees have accomplished in a fiercely competitive marketplace. This year we're the top-selling sunglass brand on the planet. Number one. Apparently, what we've been doing to encourage discriminating shoppers is paying off—for us, but more importantly, for you.